Twelve weeks, one mentor, real ad accounts. You finish able to run paid media properly, with a creative system you keep.
Week 12: you're certified.
We start by working out what you already know and what you actually want. Your current knowledge base, your career goal, and the plan that connects the two. The target is a growth manager role, so we build backwards from that.
Tracking, targets, KPIs and ad psychology. The things every good buyer knows cold and most people skip. You learn what a number means before you learn which button changes it.
Creative, targeting and landing page, covered in depth. Every platform sits on top of these three things, which is why they come before any platform training. Get these right and the platform is just an interface.
Meta, Google, Snapchat, TikTok and ABM. For each one: how to structure and launch a campaign, and how to optimise it once it's live. Platform by platform, no gaps.
The specific things you can actually pull when a campaign is underperforming, and the order to pull them in. Budget, bid, audience, placement, creative, offer and landing page. Knowing which lever moves which number is what separates a buyer who reacts from one who diagnoses.
You take the wheel. A week of making your own optimisation calls on a dummy account alongside a real, active one, then we review what actually happened and why. This is where the theory becomes judgement.
How to systemise creative so you never run out of high performing ads. You'll build AI creative flows end to end: scripting, briefing, and UGC generation at near infinite scale. The tools we actually run (Staticflow, Claude) and how to script the whole pipeline, so output stops depending on inspiration.
The part most training skips: being able to hold the room. Stakeholder-facing comms, how to present performance to a client or a board, and interview training for the roles you're about to go for. You finish certified, not just taught.
WEEK 12:
YOU'RE CERTIFIED.
We help you find the role, prep you for it, and get your first campaigns live.
We help you work out the next step, then help you take it.
Where you go next, how you position yourself, and support setting up and optimising your first campaigns in the role. Placement itself is an additional fee, quoted separately, so the training price stays the training price.
LIVE mid-programme, running real accounts
Josh, part way through the twelve weeks.
Your mentors are in live ad accounts every day. They run multiple 7 and 8 figure revenue ad accounts, managing over $10 million in ad spend between them. You're learning what worked in a real account this week, not what worked in a slide deck three years ago.
/// The same team that trains brands' in-house teams on the 90-day exit programme.
Full price
£3,899
Price now
£2,995
One fee covers the full 12-week programme and all eight modules. Placement support is quoted separately. Cohorts are capped at five so the mentoring stays one to one.
CLAIM MY PLACE →No. Module 01 exists to find your actual starting point. We've taken people from zero and from a year of self teaching. The plan is built around where you are, not a fixed syllabus.
No. It's mentoring against real accounts, with a crash test where you make live optimisation calls. Courses hand you theory. This hands you judgement, which is the thing employers are actually buying.
We help you find the role, prep you for it, and support your first campaigns once you're in it. Placement support is an additional fee, quoted separately. We're honest about it rather than baking a promise into the headline.
Plan for real work, not passive watching. You'll be inside ad accounts, building campaigns and reviewing your own optimisation calls. The crash test week is the heaviest.
Practitioners who are still buying media daily. They run multiple 7 and 8 figure revenue ad accounts and manage over $10 million in ad spend between them, with $500k/day peak spend at the top end and 10+ years across Meta, Google, TikTok and Snap. The same people who train brands' in-house teams.
Places are limited because it's one to one mentoring, not a cohort. Send your starting point and what you want to be doing in a year, and we'll tell you straight whether this is the right move.
Prefer email? dan@thatgrowthacademy.com